Project Overview
The general direction of the business is to provide home furnishings for conscious living. To provide items that use as little material as possible, use small scrap pieces in resourceful ways, but made with a high level of craftsmanship such that the item will age well both structurally and aesthetically.
The flagship product is a meditation chair artfully crafted by an artisan woodworker. Curved shapes taken from nature sets the sitter just off the ground with feet crossed. This posture encourages good back alignment for those out there with tighter hips and unable to sit for durations of meditation on the ground.
Services
LOGO DESIGN
BRAND STYLE GUIDE
BRAND MESSAGING
Logo
The logo ripples out from open space. The lines that articulate the name of the brand are concentric and lead the eye to emptiness. As a brand focused on meditation space simplicity and circular shapes deterred the final mark.
Style Guide
